“I gawr-on-tee.” – Justin Wilson, Cookin’ Cajun, assuring the viewer his dish was plenty spicy.
I’ve bought a lot of vehicles in my day, for myself, family as well as for work. Car purchases are an interesting business model to say the least. Once you have agreed upon a price, you are ushered in to see the business manager to sign multiple carbon based forms.
Then comes the up-sale…
Writing in Florida Today, Maria Sonnenberg tells the story of a local neuro-spine surgeon who is adopting a similar revenue enhancement system. According to the article, if you have a spine procedure in their practice-owned surgery center (not a local hospital), it seems they will give you a “guarantee” for an additional up-charge.
This warranty essentially says if you are still in pain after our first procedure, come back and let us try again, for no additional fee. And of course they offer convenient financing terms to pay for the extended warranty.
For me personally, as well as for the provider networks I build, I want my surgeons whose confidence and experience tells me they get it right the first time — and don’t make money selling extended warranties.
Provider networks matter. I gawr-on-tee.
Call us. We can do better.
Posted in OMCA